We Feed The World: How it Started and How it’s Going

We Feed the World explored the extraordinary stories of 50 small-holder farming and fishing communities around the world thanks to a collaboration with 47 world-class photographers including Rankin, Graciela Iturbide and Martin Parr.

With the evolution of this campaign – We Feed The UK – launching in 2024, we wanted to honour farmers globally by revisiting some of the communities we first met in 2018, to find out what’s changed…


Dr Debal Deb

Farmer, scientist and seed saver Dr Debal Deb is determined to protect India’s genetic wealth against corporate interests. He safeguards 1442 varieties of rice on his farm and seed bank, gathered from local growers and spread to thousands of farmers in the surrounding states. By preserving genetic diversity of rice varieties that have evolved to thrive in local marginal conditions, Debal is providing an alternative path to industrial agriculture, and the pernicious cycles of debt this can entail.  


Tolhurst Organic

Since we last met with Iain and Tamara Tolhurst, exciting things have sprouted… The Hardwick Estate, where Tolhurst Organic is based, will soon become the first community owned estate in England.⁠


The Macpherson and Macdonald Crofting Families

These crofters have been growing their native Bere Barley landrace on the Isles of Uist for generations.⁠ Grown in Scotland for at least a thousand years, Bere was the traditional source of malt for whiskey production it is specially adapted to thrive in the cold and wet conditions. A recent revival not only offers great drinking, but also helps facilitate a circular economy; once the harvested barley has been threshed for the grains, the straw is returned to the crofters for animal feed.